Beyond the Matcha Boom

The global matcha boom is still going strong, and interest in authentic Japanese tea culture is growing more than ever.

Have you ever tried pure matcha—just finely ground matcha tea leaves whisked with hot water, without any milk or sugar? This is the essence of tea as practiced in traditional Japanese tea ceremonies. After enjoying delicate Japanese sweets, sipping matcha reveals a rich harmony of aroma, bitterness, sweetness, and umami that gently fills in your mouth.

According to a 2021 report by Japan’s Agency for Cultural Affairs, nearly 70% of people surveyed in 2020 had never experienced a tea ceremony, and among those who had, most were no longer practicing. This shows that the tea ceremony remains a rare and precious experience, even in Japan.

At our salon, we invite you to enjoy a private tea ceremony experience using authentic, high-quality matcha. Whether you come alone or with friends, you’ll have the space all to yourself. Reservations are welcome up to two days in advance—we look forward to sharing this unique cultural experience with you.